ATTENTION TAKEAWAY OWNERS
AT LAST: 9 WAYS TO BEAT
THE BIG DELIVERY PLATFORMS
AND TAKEAWAY CHAINS
— AND 1 THING YOU CAN’T DO ALONE
By Neil Murphy — The Takeaway Teacher
Part One
The 9 Ways
Way 01
Build & Own Your Own Data at Breakneck Speed
Every order, every customer, every phone number — captured lawfully and stored in your own database. No platform holds it hostage. You can take it, move it, and use it any time you like.
Way 02
Control the Marketing with AI & Automation
AI writes your emails, social posts, flyers and follow-ups in minutes, not weeks. Automation sends the right message at the right moment — birthdays, lapsed customers, catering leads — while you run the kitchen.
Way 03
Seriously Grow Your Repeat Orders
Loyalty, birthday clubs and automated win-back campaigns turn one-off customers into regulars. Repeat orders cost less to win and put more profit in your pocket.
Way 04
Now Get Bigger Orders
A website built to sell — not just display a menu — pushes bundles, upsells and catering offers. Bigger baskets mean more revenue from the same number of customers.
Way 05
Accurately Track the 3 Important Metrics
Know exactly what is coming in, how often, and at what value. What gets measured gets improved — and these three numbers tell you the true health of your business.
Way 06
Stack & Measure Your Pile of Customers
Tag every customer — new, regular, inactive, birthday, catering prospect — and watch your pile grow week after week. A measured database is a business asset, not a guess.
Way 07
Build a Moat Around Your Takeaway
Your own data, your own direct ordering channel, your own brand. That moat protects you from platform commission hikes and keeps competitors from poaching your hard-won customers.
Way 08
Become Exit-Ready (Even If You Don’t Want to Sell)
Clean data, repeatable marketing and tracked metrics make your takeaway attractive and transferable. Exit-ready businesses run better today — and are worth more tomorrow.
Way 09
Accelerate Social Media
Post once a day on Facebook, Instagram, TikTok and LinkedIn — that’s 120 posts in 30 days. AI makes it possible to stay visible everywhere without spending your life on a phone.
But You Can’t Do These Three Things
These 9 ways will transform your takeaway — but there is one thing you cannot do alone. In fact, there are three.
Can’t 01
Do it on your own
Can’t 02
Beat technology
Can’t 03
Win without a coach
About the Author
Meet Neil Murphy
Neil Murphy
The Takeaway Teacher
Neil Murphy is a seasoned sales expert, trainer, and entrepreneur with 30+ years experience helping businesses thrive in competitive, cut-throat markets.
He has coached hundreds of salespeople and mentored numerous business owners in sales, marketing, negotiation, business presentations, and new technology.
Neil is an in-demand recruiter and headhunter, respected and known for building high-performing sales teams. He’s also skilled in franchising ventures as well as raising venture capital to scale businesses.
His client portfolio includes Mercedes-Benz, Ralph Lauren, Royal Insurance, Western Provident Association, and hundreds of hospitality venues and restaurants across the UK.
His ability to adapt and innovate with new trends and technology is demonstrated by applying AI in all aspects of business — to his own ventures and other businesses — to drive growth, sales and efficiency.
He has also embraced the global power of podcasts, both as an educational and learning tool, and as an expert podcast interviewer himself.
Neil is a published author with numerous books available on Amazon. His newest publication — Daytime Takeaway Profits — draws on decades of expertise to help takeaway and catering businesses maximize their daytime sales and better expand their market reach.
When not advising businesses or writing, Neil enjoys football, UFC and spending quality time with his family.
If You Want Help — Just Message Neil
Text the word
"SHOW ME"
and I’ll be in touch.
07831 571890 · neil@deckchairai.com
DeckchairAI
© 2026 DeckchairAI · Andover, UK · neil@deckchairai.com