A Proposal for Your Restaurant
Years of craft, loyal regulars, and outstanding cuisine — yet your current website looks identical to hundreds of other places. It's time to change that.
A Personal Note
You've built something that most restaurant owners only dream of — a loyal following, a reputation for quality, and a kitchen that consistently delivers. That's no small thing.
But here's the uncomfortable truth: your website doesn't reflect any of that.
Right now, you're likely running on a display menu or template. The same layout, the same cookie-cutter structure used by hundreds of other restaurants. A customer visiting for the first time has no sense of your story, your quality, or what makes you different.
And beyond the look — you're leaving significant money on the table every single month.
There's no way to capture your loyal customers' birthdays and bring them back with a personalised celebration offer. There's no newsletter keeping you front-of-mind between visits. There's no catering enquiry system converting your large-order opportunities.
The website we've built changes all of that. It's not just a design upgrade — it's a complete customer engagement system built specifically for your restaurant. Your story. Your heritage. Your guests.
Warmly,
Neil Murphy · DeckchairAI
What's Already Built for You
A bespoke, atmospheric design that communicates the prestige of your restaurant — the moment someone lands on the page, they know you're different from every other restaurant online.
Collect birthdays, send personalised celebration emails at 30 days, 14 days, and on the day itself — then follow up after. Designed to fill tables every single week.
A fully designed monthly newsletter keeping your subscribers engaged with new dishes, events, and exclusive offers. Written and sent automatically — zero effort from you.
An interactive catering calculator and guest organiser — capturing large event bookings that would otherwise be lost, and turning them into confirmed revenue.
Every customer who joins your birthday club or newsletter is in your database — not a third-party platform's. Your customer relationships belong to you, forever.
A custom admin portal showing your birthday club members, catering orders, and key metrics — everything you need to run your marketing from one screen.
Feature by Feature
| Feature | Current Site | New DeckchairAI Site |
|---|---|---|
| Design & Brand Impression | Generic display menu or template — same layout used by hundreds of restaurants | Bespoke luxury design built exclusively for your restaurant, reflecting your unique story and heritage |
| Birthday Club & CRM | No birthday club, no automated customer loyalty system | Full Birthday Club with automated emails at 30 days, 14 days, day-of, and follow-up |
| Email Marketing | No newsletter, no automated email flows — customers are forgotten between orders | Monthly newsletter + 4-stage birthday automation keeps customers engaged year-round |
| Catering & Events | No catering enquiry system — potential large orders lost | Full catering calculator, guest organiser, and enquiry capture — turning events into revenue |
| Customer Data Ownership | Your customer list lives in a third-party platform — you can't take it with you | Every email and birthday is in your own database. Your data. Your relationships. Forever. |
| Manager Dashboard | Generic platform admin panel — one-size-fits-all | Custom manager portal — birthday members, catering orders, and metrics at a glance |
What Your Peers Say
"The Birthday Club alone filled three tables in the first week. The catering enquiries come in automatically now — I don't miss a single one."
Restaurant Owner
South East England
"We were invisible online. Now we have a website that actually represents us — and the monthly newsletter keeps our regulars coming back."
Restaurant Owner
Midlands
"I used to spend hours chasing catering enquiries. Now the system does it for me. Best investment I've made for the restaurant."
Restaurant Owner
North West England
The Business Case
200+
personalised birthday touchpoints per year
(just 50 members × 4 emails each)
100%
your customer data
every email, birthday & preference — yours forever
Think about it this way...
If the Birthday Club brings back just 3 tables per week — averaging £80 per table — that's £240/week in incremental revenue, or over £12,000 per year in bookings that wouldn't have happened otherwise.
If the catering system captures just one additional event per month — 30 guests at £25/head — that's £9,000 per year in event revenue you're currently leaving on the table.
The website doesn't cost you money. It makes you money.
Your Investment
One-Time Setup Fee
Monthly Retainer
You save £24/month
Total first month: £300
Then just £75/month. Cancel anytime with 30 days notice.
Ready When You Are
The site is already built. The Birthday Club is ready. The newsletter template is designed.
All that's missing is your approval.
No pressure, no hard sell. Just an honest conversation about what's possible.
This proposal was prepared by DeckchairAI · © 2026