Neil & Ross Murphy are helping UK takeaways and restaurants turn the world's hottest food trend into serious revenue — with branded websites, social media, catering systems & Moonpig-style birthday marketing.
Born from Irish research, a close Irish family, and decades of marketing experience.
The Phenomenon
The Irish spice bag — chips, fried chicken, onions, peppers & a secret spice blend in a paper bag — started in Dublin takeaways and exploded across the world. It's now one of the fastest-growing food trends on the planet.
40+
Countries now serving spice bags
300%
Search growth in 12 months
#1
Viral food trend on TikTok
Millions
Of social media views
"The spice bag isn't just a dish — it's a marketing movement. Every takeaway in the UK can ride this wave. But only if they have the right website, the right social media, and the right systems to capture the demand."
— Neil & Ross Murphy, SpicebagMarketing.ai
The Founders
Father & Son team on a mission to help UK takeaways ride the spice bag wave.
Neil has actually now come out of retirement because he is so excited about this growing Trend. Takeaway nights weren't just meals — they were events. That passion drives everything they do.
They spent years researching with Irish restaurants and takeaways, studying what made the successful ones stand out — and where the struggling ones were bleeding money.
With decades of combined marketing experience, they know how to turn a food trend into a flood of customers — and keep them coming back for more.
Now they're bringing the spice bag playbook to UK takeaways and restaurants — helping owners capitalise on a global trend with proven, profitable systems.
What We Do
Four powerful systems. One complete marketing engine for your takeaway.
Your takeaway. Your brand. Your domain.
Turn the trend into a following.
Add £500–£2,000/month in daytime revenue.
The £670M strategy for your takeaway.
Neil & Ross will personally call you within 24 hours.