FROM NEIL, THE TAKEAWAY TEACHER
WHALE HUNT FOR TAKEAWAYS
Less Noise, More Margin: Target Local Directors, Not Random Scrollers
Nobody else is doing this. Nobody. While your competitors fight over £25 app orders, you will be positioned to win £250-£500+ corporate catering orders direct.
THE PROBLEM
Small app orders can bring volume, but commission and price competition squeeze margin. Local companies can place larger team-lunch orders and become repeat direct customers—if you get in front of the right decision-makers.
THE WHALE STRATEGY
A “whale” is simply a high-value customer worth deliberately pursuing. Rather than relying only on random scrollers, we create a focused campaign to reach nearby company directors, office managers and team-lunch decision-makers.
| Metric | Regular Customer | Corporate Whale |
|---|---|---|
| Average order value | £25 | £250-£500+ |
| Platform fees | 30-35% (£7.50-£8.75) | 0% (direct) |
| Your net revenue | £16.25-£17.50 | £250-£500 |
| Orders for £1,000 net | 57-61 orders | 2-4 orders |
| Repeat potential | One-off, price-sensitive | Weekly/monthly opportunities |
| Payment terms | Immediate card payment | Potential monthly invoicing |
THE MATH THAT CHANGES EVERYTHING
10 corporate whales x £300/month = £3,000/month
vs. 120 regular orders x £25 = £3,000/month
Which is easier to manage? Which builds a real business?
WHAT NEIL DOES FOR YOU (FULL SERVICE)
- ✓We research and build your local director database—within one week.
- ✓We create a branded opt-in report: 10 Things You Must Check Before Ordering Your Team Lunch.
- ✓We interview you on our podcast to build authority and trust.
- ✓We prepare a press release (crucial for generating more attention).
- ✓We market through email, social media, Facebook, Instagram, TikTok and LinkedIn.
- ✓We handle the editing, copywriting and direct-response strategy.
- ✓We build and run the campaign so it is ready to launch.
MY STRATEGY: A PECK ON THE CHEEK, NOT MARRIAGE ON THE FIRST DATE
We do not demand a big commitment immediately. We lead with useful value—the free report—then build trust and invite the prospect to try your food. Small, sensible steps that create a far better chance of a larger order later.
READY TO START YOUR WHALE HUNT?
Message Neil on WhatsApp with the word: WHALE
07831 571 890
One whale can feed your business for a month.
Inspired by “Whale Hunt in the Desert”|From Neil, The Takeaway Teacher
Nobody else is doing this. Nobody.
About the Author
Meet Neil Murphy
Neil Murphy
The Takeaway Teacher
Director, DeckchairAI
Neil Murphy is a seasoned sales expert, trainer, and entrepreneur with 30+ years experience helping businesses thrive in competitive, cut-throat markets.
He has coached hundreds of salespeople and mentored numerous business owners in sales, marketing, negotiation, business presentations, and new technology.
Neil is an in-demand recruiter and headhunter, respected and known for building high-performing sales teams. He’s also skilled in franchising ventures as well as raising venture capital to scale businesses.
His client portfolio includes Mercedes-Benz, Ralph Lauren, Royal Insurance, Western Provident Association, and hundreds of hospitality venues and restaurants across the UK.
His ability to adapt and innovate with new trends and technology is demonstrated by applying AI in all aspects of business — to his own ventures and other businesses — to drive growth, sales and efficiency.
He has also embraced the global power of podcasts, both as an educational and learning tool, and as an expert podcast interviewer himself.
Neil is a published author with numerous books available on Amazon. His newest publication — Daytime Takeaway Profits — draws on decades of expertise to help takeaway and catering businesses maximize their daytime sales and better expand their market reach.
When not advising businesses or writing, Neil enjoys football, UFC and spending quality time with his family.