For Immediate Release · June 2026
MOST RESTAURANT OWNERS
DON'T KNOW THEIR
OWN NUMBERS.
DeckchairAI introduces real-time online order reporting — because what gets measured gets improved.
BIRMINGHAM, UK — June 2026 — DeckchairAI
Ask most independent restaurant or takeaway owners what their total online revenue was last month, and you'll get a shrug. Ask them what their average order value is — or whether it's going up or down — and the answer is usually silence.
It's not because they don't care. It's because nobody has ever shown them their own numbers in a way that's simple, instant, and actually useful.
DeckchairAI is changing that today.
"What gets measured gets improved. That's not a motivational poster — it's the difference between a restaurant that grows and one that guesses."
— Neil Murphy, Founder, DeckchairAI
The new Online Order Results & Progress report gives every restaurant owner instant visibility over the three metrics that matter most — presented clearly, compared intelligently, and updated in real time.
The Three Numbers Every Restaurant Owner Must Know
Total Revenue
How much money did your online ordering generate — today, and over the last 30 days? And crucially, how does that compare to the 30 days before? Revenue is the scoreboard. If you're not watching it daily, you're flying blind. The DeckchairAI report shows the trend line, the percentage movement, and the pound-for-pound comparison so there's no room for ambiguity.
Number of Orders
Volume tells you whether your marketing is working. Are more customers ordering this month than last? Is a promotion driving new orders or simply discounting the same customers? Order count is the leading indicator that explains everything else. When revenue drops but order numbers hold steady, you know your prices need looking at. When orders spike but revenue doesn't move, something else is wrong. The number of orders is your early warning system.
Average Order Value
This is the metric most restaurant owners have never even calculated — and it's arguably the most powerful of all three. Average Order Value (AOV) tells you what a typical customer spends per transaction. A 10% increase in AOV — through better upsells, meal deals, or add-ons — can add thousands to your annual revenue without acquiring a single new customer. The DeckchairAI report tracks AOV daily and compares it to your previous period so you can see immediately whether your efforts to increase it are working.
The Problem With Not Knowing
The restaurant industry runs on thin margins. A 3% swing in food costs can be the difference between profit and loss. Yet most owners spend more time worrying about ingredient prices than they do tracking whether their revenue is actually growing.
The platforms — Deliveroo, Uber Eats, Just Eat — have dashboards. But those dashboards are buried behind logins, cluttered with data that doesn't matter, and designed to serve the platform's interests, not yours. They show you what they want you to see.
Your data. Your numbers.
Your growth.
No logins. No clutter. No platform bias. Just the three numbers that matter.
DeckchairAI's report is built for independent operators who own their ordering system. It pulls directly from your own data — not from a third-party platform — and presents it in seconds, on any device, in plain English.
Today's snapshot. Last 30 days. The 30 days before that. All three key metrics. Side by side. With a trend line that tells the real story.
Why This Matters Now
In a market where every pound counts, decisions based on guesswork are expensive. Restaurant owners who track their numbers — even just these three — make better decisions about promotions, pricing, staffing, and marketing.
They know when something is working. They know when to push harder. And they know when to change course before a bad month becomes a bad quarter.
What gets measured gets improved. It really is that simple.
About DeckchairAI
DeckchairAI is an Andover-based technology company building AI-powered sales and marketing systems for independent restaurants, takeaways, and food businesses. Founded by Neil Murphy — who has personally handled over 8 million customer calls — DeckchairAI helps restaurant owners capture more revenue, automate their marketing, and make smarter decisions with their own data.
Press Contact
Neil Murphy, Founder
DeckchairAI
neil@deckchairai.com
WhatsApp: 07831 571890
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See your own numbers in real time
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