7-Minute Webinar · Free
HOW TO
PROSPER
IN A
ROTTEN
ECONOMY.
The complete guide for independent restaurant and takeaway owners who want to grow revenue, automate their marketing, and stop leaving money on the table.
Today's Agenda
Neil Murphy
Founder, DeckchairAI · 30+ Years Sales Experience · 8M+ Customer Calls Handled
The Harsh Truth
THE MENU DISPLAY
WEBSITE IS
DEAD.
For over two decades, restaurants across the UK have paid good money for websites that do absolutely nothing. A logo. A menu. An address. Maybe a "Book a Table" button that sends customers to a third-party platform that takes a cut of every cover.
The static menu display website is dead, obsolete, and actively costing you money every single day.
"A website that just shows your menu isn't a marketing tool. It's a digital tombstone."
— Neil Murphy, Founder, DeckchairAI
£0
Revenue generated by most restaurant websites
£15k
Lost per year from missed calls on average
0
Customer data captured by a menu-only site
The Solution
THE NEW RESTAURANT
SALES MACHINE.
Four pillars that turn your website into your best salesperson.
Birthday Club Automation
🎂 Highest ROIEvery customer birthday is a guaranteed revenue opportunity. Capture birthdays at sign-up and automatically send personalised offers days before the big day. Restaurants using this report a 34% increase in repeat visits. A birthday is a Moonpig-style asset you own forever.
Corporate Catering Engine
💼 Highest MarginOffice lunches, team events, celebration dinners — corporate catering is the highest-margin revenue stream most restaurants are ignoring. A group ordering and catering booking system turns casual visitors into high-value B2B clients.
Newsletter, Data Capture & Follow Up
📧 Owned AudienceEvery visitor is a potential lifelong customer — if you capture them. Convert browsers into subscribers with smart opt-in flows, then nurture them with automated newsletters that promote offers, new dishes, and events without lifting a finger.
AI Phone Order Answering
📞 Never Miss a CallRestaurants miss an average of £15,000 a year in calls that go unanswered. Our AI receptionist answers every call, takes orders, books tables, and handles catering enquiries 24/7 in your brand voice.
The Data Section
MOST OWNERS DON'T KNOW
THEIR OWN NUMBERS.
Ask most owners what their total online revenue was last month. You'll get a shrug.
"What gets measured gets improved. That's not a motivational poster — it's the difference between a restaurant that grows and one that guesses."
— Neil Murphy
The 3 Numbers You Must Track
Total Revenue
The scoreboard. If you're not watching it daily, you're flying blind. Compare this month to last, every week.
Order Volume
Are more customers ordering this month than last? This is your marketing early warning system.
Avg Order Value
A 10% AOV increase adds thousands annually without acquiring a single new customer.
The Stakes
CHANGE OR
GET LEFT BEHIND.
The restaurant industry is at an inflection point. Rising food prices, cost of living pressures, and cut-throat competition from delivery platforms have made margin management more critical than ever.
The restaurants that will thrive are building owned audiences. They communicate directly — not through Deliveroo, not through Just Eat — but on their own terms.
Your website should be your
number one salesperson.
24 hours a day. Captures every lead. Answers every call. Never asks for a day off.
Old Website
DeckchairAI Sales Machine
The Close
READY TO PUT
THIS INTO ACTION?
You've just watched a 7-minute presentation that most restaurant owners will never act on. Be the one that does. Talk to Neil and see the full DeckchairAI sales machine working for your restaurant — no pressure, no hard sell.
Neil Murphy
Founder, DeckchairAI · 30+ Years Sales Experience · 8M+ Customer Calls Handled
Neil has coached hundreds of salespeople and mentored restaurant owners across the UK. His client portfolio includes Mercedes-Benz, Ralph Lauren, and hundreds of hospitality venues. Published author of Daytime Takeaway Profits.
DeckchairAI
© 2026 DeckchairAI · Andover, UK · neil@deckchairai.com